SHOP SMALL SATURDAY is becoming a BIG deal...here's why it matters. When you choose to purchase from small businesses and makers, you are funding not only that person's livelihood and dream, but also touching THOUSANDS of other domestic jobs and local economies in the US. Your hard-earned dollars, and where you choose to spend them MATTERS. You create real economic impact for GOOD. Witness my very non-scientific breakdown of how each individual purchase at Beacon Mercantile impacts other businesses and local economies. That little tube of handcrafted lip balm that you love sure does go a looonnng way!